5 Strategies for Taking Your HVAC Online Marketing
Knowing how to use online marketing is so different than knowing how to fix air conditioning units at home.
Your company may be the best at creating HVAC solutions, but without HVAC marketing to support it, finding new clients can be a slow process.
However, when you combine marketing efforts with great results, growth opportunities are endless.
While marketing may not be your specialty, do not avoid trying it.
Here are five strategies to use when doing your online marketing.
1. Run Competition Analysis
Before you do something with your online presence, research the way your competitors try to stand out.
What keywords do your industry see as the most valuable?
Do local competitors have strong social media?
Getting detailed and up-to-date answers to these questions will point you in the right direction for your HVAC marketing strategy.
Remember, if you’re just starting to use online marketing, you’re playing catch-up. Finding your competitors’ tactics can help overcome those shortcomings.
2. Always Think About Conversions
Once you’re ready to start selecting search keywords and setting up an overall budget, remember to keep conversion as your number one destination.
Prioritizing traffic over conversions is like distributing 100 flyers and not paying attention to whether 10 or 80 people respond. Getting online attention is great, and traffic often improves brand recognition, but ROI is no greater than conversion.
The better you can make sales, the more efficiently your budget is spent. Over time, this results in more profits due to less effort.
3. Focus on Your Content
One of the main ways to achieve a good conversion rate is to consistently produce new content.
For HVAC marketing, “consistent” means two things – frequent, and in-brand. You must produce enough content to remain relevant in your customers’ minds, but there must be a strategy behind it.
The more messages you have, the better potential customers will get to know you. They will get used to the value and personality of your brand. Over time, this could mean easily recognizing an AC Kaiser rather than a competitor.
Plus, the information will be more accessible because consistent content improves SEO performance.
4. Get Client Testimonials
Another way to increase conversions is to build testimonial pages.
This makes your site more trustworthy and approachable. It’s like taking an old school method of relying on word of mouth and using it in a way that consumers are now conditioned to respond.
Testimonials can be a deal breaker for consumers who do their research. If your reviews are easy to find and associate, there is a greater chance someone picks you than a competitor who does not use testimonials.
5. Consult a Professional
This is the most important tip on our list.
At the end of the day, everyone has their special skills, and is not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance for your online venture.